hello. we're bayard.
hello. we're bayard. a full service digital brand agency.
bayard is a full service digital brand agency. please feel free to explore.
New Work

What does it mean to be a citizen of the world?

Besides being at home anywhere, it means you can die your hair blue, have a lot of fun and do some really impressive and innovative work at Expedia, the world’s most influential travel company.

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New Work

You’ve got Mail? That’s right and a whole lot more.

Six days before New Years, with most of our staff on vacation, AOL asked if we could rethink their main careers portal site and have it live.  A tall order but in two days we had a simple, elegant and live solution.

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New Work

It’s not easy to say “I love you”, but that’s exactly how the hopitals of HCA feel.

With 33 community hospitals and thousands of recruiting needs a year, amidst strong competition a new Employer Brand for HCA was critical to stand out, and show love.

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Media Studies
Media Studies

Modernizing the Madness.

HCA, the world’s largest for-profit healthcare facility provider, had an obsolete approach to media buying that was costing them a fortune and not delivering results.

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Media Studies

You’ve got mail, and 6 days to change that.

AOL came to us with 6 days to create a brand awareness and targeted media plan, in conjunction with a complete micro-site redo. And those 6 days were the ones before new years eve.

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Media Studies

Rubber, Steel and Illustration.

An entire re-brand was hatched by a simple question. In a market filled with big players how could Swift Transportation compete against the personal service of a small firm?

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Spotlight
swift-slide

To make a trucking leader takes rubber, steel and a lot of personality.

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dcl-slide

Success and world class sail together at DCL

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mgm-slide

Las Vegas as a family destination? Anything is possible...

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From The Blogs

“You’re dead to us now” is not a recruitment strategy…

The end of summer is upon us and keeping with a “back to school” theme, it’s a perfect time for companies to examine their “Alumni” recruiting strategies. Some refer to it as a “Boomerang” recruiting. Some give their program a catchy name like “Come Back Kids”. It all has the same intent, to attract back good employees that left. Of course if your position on former employees is “You’re dead to us now, we hope you fail!” well then this type of program might not be for you… While this type of strategy might not work well in every industry, for...

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Newsworthy

What’s the next big thing in recruitment?

There is a good chance we’ll find out at HR Tech 2014… HR Technology® is home to the world’s largest Expo of HR technology products and services – many vendors even choose to announce their latest products for the first time at HR Tech. There is no better place to touch, compare and contrast the latest solutions from leading vendors in every category, as well as start-ups. See more at: hrtechconference.com Hope to see you there!

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