hello. we're bayard.

We are a full service talent marketing agency.
Please feel free to explore.

Careers are life,
let's make them great.

For over 90 years we've been advancing the way careers and opportunities can be embraced and shared around the world. We can't think of a more noble and rewarding way to connect what we love to do with something that means so much to so many people.

New Work

It’s not easy to say “I love you”, but that’s exactly how the hospitals of HCA feel.

With 33 community hospitals and thousands of recruiting needs a year, amidst strong competition a new Employer Brand for HCA was critical to stand out, and show love.

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New Work

You’ve got Mail? That’s right and a whole lot more.

Six days before New Years, with most of our staff on vacation, AOL asked if we could rethink their main careers portal site and have it live.  A tall order but in two days we had a simple, elegant and live solution.

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New Work

What does it mean to be a citizen of the world?

Besides being at home anywhere, it means you can dye your hair blue, have a lot of fun and do some really impressive and innovative work at Expedia, the world’s most influential travel company.

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Media Studies
Media Studies

Modernizing the Madness.

HCA, the world’s largest for-profit healthcare facility provider, had an obsolete approach to media buying that was costing them a fortune and not delivering results.

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Media Studies

You’ve got mail, and 6 days to change that.

AOL came to us with 6 days to create a brand awareness and targeted media plan, in conjunction with a complete micro-site redo. And those 6 days were the ones before new years eve.

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Media Studies

Rubber, Steel and Illustration.

An entire re-brand was hatched by a simple question. In a market filled with big players how could Swift Transportation compete against the personal service of a small firm?

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Spotlight
swift-slide

To make a trucking leader takes rubber, steel and a lot of personality.

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dcl-slide

Success and world class sail together at DCL

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mgm-slide

Las Vegas as a family destination? Anything is possible...

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From The Blogs

Snapchat is the best recruiting tool you’re not using

It’s one of the hottest social media apps out there; 10 billion video views per day, 100 million+ users between the ages of 18 – 34, and 63 percent of them are creating content everyday. Snapchat is a behemoth with a user base that is already overtaking Twitter and Pinterest. It has 2 billion more video views a day than Facebook, and its ads are seen anywhere from 500k — 1M times per day. So why are many recruiters hesitant to adopt and utilize the platform? In a given week I advise over 20 clients on the most cutting-edge recruitment methods and...

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Newsworthy

5 Reasons Why a Responsive Design for Your Career Site is a Must!

Being able to access a site via mobile phone is not enough. Today’s career sites must be able to account for every size phone, tablet and whatever else is coming. A responsive web design allows for a singular site to be displayed correctly regardless the device (desktop/mobile/tablet) or screen size that is being used to view it. There is a great gif here explaining the responsive design approach. So why is this essential for your career site? The customer is always right… We already know that when browsing on a mobile device, users will abandon sites that are not mobile...

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