Freeport McMoRan is the world’s largest producer of copper, gold & molybdenum and leading manufacturer of copper strip, cadmium copper, copper wire and bars. In a very competitive global recruitment market, Freeport understands they must focus on maintaining a strong employer brand, especially when hiring expats to work in remote areas such as Papua, Indonesia. Freeport asked Bayard to assist with an international campaign and create and execute an integrated media plan with a limited budget, with a goal of hiring 20+ underground mining expats with 10+ years experience within a 3 month period.

Beginning with a research driven discovery process on international mining, Bayard recommended three top international mining markets to recruit expat mining industry leaders with 10+ years experience to include Australia, Canada and the US. An integrated strategy consisting of job postings on each of the top three country’s job boards with a large mining demographic, niche board postings, international print ads sensitive to corporate brand requirements, search engine marketing and targeted emails blasts was executed within a 3 month period.

The results of the integrated media plan exceeded our expectations. Because of thorough research of international mining markets and a compelling creative campaign, Freeport hired 20 highly qualified mining expats to work in Indonesia through a very cost-effective strategy.