Minnesota

MNSCU, as it is unofficially known, was looking for a creative partner to help it connect with the state’s mosaic of business potential. From Fortune 500 to 500 Main street, MNSCU wanted to empower business through its centers of excellence to customized training and beyond. To accomplish they needed to understand the language business speaks and markets. For a university, this was not as easy as it sounds. We helped them see a positioning and creative strategy that would drive interest, from both profit and altruistic motives.