Core Practice Areas – What we do.
- Fully Integrated Advertising Design, Planning and Execution
- Media Planning, Buying, Tracking
- Digital Solutions
- Generational Consulting and Campaign Design
- Bayard Worklight – Expanding Your Capabilities
Bayard Government Solutions provides our clients with fully integrated solution that reach the designated target audience in the places where they are most likely looking at career opportunities. From the development of a comprehensive brand that provides candidates with an employment value proposition, to the selection, purchasing, and management of the media used to reach your target audience, to the development of compelling advertisements on all platforms. BGS will reach your target audience, find qualified candidates, and achieve measureable results. We have all the capabilities necessary for success.
In today’s competitive environment organizations need to make the most of available resources to find the best and brightest candidates to fill key positions. Media selection, placement, and management is a critical component of a successful recruitment communications program. The experienced media team at BGS works with our clients to develop highly targeted programs that will reach both passive and active job seekers in places where they are looking for career opportunities. Once the media is placed we will monitor results and make adjustments to plans to ensure the best possible use of resources and return on investment.
The need for talent is one of the most critical business challenges faced by your organization. You have to find qualified talent quickly and often with limited resources. If you want to land that prized catch, you have to cast your net where you can find the best and brightest, you have to fish where the fish, and today that is online and in the digital world.
From tried and true online job postings with major and niche sites, to virtual career fairs and a wide variety of other approaches, Bayard has been at the forefront of the digital evolution of recruitment advertising. Digital is the way to go today and our team of experts continually provides our clients with some of the strongest “out-of-the-box” thinking in the industry. Our virtual career fairs have provided clients with excellent pipelines and a significant number of new-hires, even in hard-to hire career fields such as physician, nurse instructor, dentists and a diverse array of other jobs.
Digital work samples (insert our best digital samples here 3-5 samples)
Senior Executive Service, (SES), midlevel/journeyman, entry level, student internships each of these levels of service are usually indicative of a certain age. Gaining an understanding on how to reach each generational level within your workplace is a critical component to success of your advertising campaigns. Not everyone looks for career opportunities in the same place. People of different ages look for information in different ways and different types of information or activities attract them. The Bayard team will provide our guidance and insight to ensure you information reaches your target audience. We will ensure your message is crafted to reach candidates that best reach the targeted career level. In the current work environment there are potentially four different generations in the work place. You need help crafting messages that combine your overall brand and specially developed messages to reach various targeted career levels.
Our Worklight Division provides companies with the best, most qualified candidates in the shortest amount of time. Worklight is a division of Bayard Advertising that provides Human Capital Solutions. It is designed to maximize your recruiting efforts while reducing your contingency firm spend.
We offer customized solutions to our clients utilizing the latest in targeting technology by certified recruiting professionals to deliver the highest caliber talent.
