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Recruiting Brief

Don’t Be a Candidate’s Second Choice

04.17.2019 / Hannah Amundson

    We all experience value differently in our careers. For some, it’s about having passion for the work; while for others, it’s about finding a culture where they feel welcome and understood. Value proposition is as unique for candidates as it is for employers. To connect better, candidates and employers have to align on…


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A Forward-Thinking Move as Bayard adds Daniel O’Neill as Youngest Vice President.

03.25.2019 / Zachery Tweddell

Director, Marketing & Innovation

New York, NY – March 25, 2019 – Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising and employment branding, is excited to announce the addition of Daniel O’Neill as Vice President, Client Services. At 28 years old, Daniel has already positioned himself as a thought leader in recruitment and talent…


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Webinar: Recruitment Marketing Basics & Top Success Principles

03.11.2019 / Zachery Tweddell

Director, Marketing & Innovation

Join us on Thursday, March 14 at 1PM EDT and earn 1 Professional Development Credits (PDCs) toward SHRM-CP℠ or SHRM-SCP℠ Certifications.     Talent Acquisition as we’ve known it has quickly evolved into a strategic tool for successful organizations, a branding, and marketing arm, as well as an analytics-based juggernaut. As such, talent acquisition professionals…


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    Our society has never relied more on technology than it does today. The rise of the internet, smartphones, and social media has led to an increasing amount of noise in our online communities. With companies all across the world fighting for attention online, it can be extremely difficult to capture the attention of…


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    We put a lot of emphasis on the initial click (what I like to refer to as the ‘attraction click’), and then also on the apply click. However, we often lose sight of what happens in between. With over 10 touch points for active candidates and 17 for passive, what really drives them…


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    With the national unemployment rate skirting 4% and having dropped as low as 3.7% in September 2018 (the lowest in nearly 50 years), the proverbial “War for Talent” is still a reality faced by many employers. What’s more, 86% of the most qualified candidates for your open positions are already employed and not…


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    Are you looking for qualified candidates? They already have a job. According to Talent Now, “86% of the most qualified candidates for your open positions are already employed and not actively seeking a new job”, but that doesn’t mean you’re out of luck!   Recruiting passive candidates requires a different approach than targeting…


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    Recruiting is often defined as the flow of candidates into your recruitment funnel. A large group of candidates fills the top of your recruitment funnel. These candidates are then narrowed down by various qualifications and requirements at each step, such as experience type and length, achievements, and location. You’re left with a group…


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Does the tech industry stink at hiring women?

12.18.2018 / Zachery Tweddell

Director, Marketing & Innovation

    The numbers suggest so.   Recruiting women is one of the most complex challenges facing the tech industry today. But why? According to the Observer, women occupy just 25 percent of tech roles despite making up roughly half of the US workforce. More worryingly, the tide does not appear to be turning any…


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Getting The Most Out Of Your Google Spend

12.05.2018 / Megan Weinert

    Google processes 500,000 questions every 6 seconds…   That’s about how long it took you to read that sentence. In the recruitment industry, that equated to over 16.5 billion global searches in the Job Listings category last year, which resulted in 3.2 billion global clicks on ads. That means about 1-in-5 job-related searches…


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