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Recruiting Brief

    We put a lot of emphasis on the initial click (what I like to refer to as the ‘attraction click’), and then also on the apply click. However, we often lose sight of what happens in between. With over 10 touch points for active candidates and 17 for passive, what really drives them…


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    With the national unemployment rate skirting 4% and having dropped as low as 3.7% in September 2018 (the lowest in nearly 50 years), the proverbial “War for Talent” is still a reality faced by many employers. What’s more, 86% of the most qualified candidates for your open positions are already employed and not…


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    Are you looking for qualified candidates? They already have a job. According to Talent Now, “86% of the most qualified candidates for your open positions are already employed and not actively seeking a new job”, but that doesn’t mean you’re out of luck!   Recruiting passive candidates requires a different approach than targeting…


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    Recruiting is often defined as the flow of candidates into your recruitment funnel. A large group of candidates fills the top of your recruitment funnel. These candidates are then narrowed down by various qualifications and requirements at each step, such as experience type and length, achievements, and location. You’re left with a group…


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Does the tech industry stink at hiring women?

12.18.2018 / Zachery Tweddell

Director, Marketing & Innovation

    The numbers suggest so.   Recruiting women is one of the most complex challenges facing the tech industry today. But why? According to the Observer, women occupy just 25 percent of tech roles despite making up roughly half of the US workforce. More worryingly, the tide does not appear to be turning any…


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Getting The Most Out Of Your Google Spend

12.05.2018 / Megan Weinert

    Google processes 500,000 questions every 6 seconds…   That’s about how long it took you to read that sentence. In the recruitment industry, that equated to over 16.5 billion global searches in the Job Listings category last year, which resulted in 3.2 billion global clicks on ads. That means about 1-in-5 job-related searches…


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SEVEN Ways To Engage Employees on Social Media

11.29.2018 / Alexandra Anema

    Have you finally decided that social media needs to be an integral part of your recruitment strategy? Social is fantastic for creating consistent, genuine interest in your talent brand. It can also drive leads to your business. But how do you get your employees involved? How do you manage a thoughtful approach to…


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    As companies embrace a talent acquisition landscape that is rapidly changing, the available tools and technology can be overwhelming. Not to mention digesting the collected data, in order to make intelligent decisions. When doing so, an important objective that can be overlooked is the applicant experience (user experience).   At Bayard Advertising, I’m…


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    Standard programmatic campaigns drive a high volume of candidates – but are the “bad” applications more trouble than they’re worth?   Since it arrived on the recruitment scene roughly four years ago, programmatic has solved for many problems in the recruitment advertising industry, but others remain. Programmatic solutions, like Bayard’s AppFeeder product and…


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Career Mobility: A Growing Trend

10.10.2018 / Zachery Tweddell

Director, Marketing & Innovation

    What do we mean by “Career Mobility”?   We generally think of career mobility in two ways; am I able to relocate geographically, or am I able to move laterally within an organization to find a good fit? As the gig economy continues to boom, flexible work options have never been easier to…


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