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Recruiting Brief

Andrea Abbott to lead Bayard’s team of strategic client service professionals.

04.30.2019 / Zachery Tweddell

Director, Marketing & Innovation

New York, NY – April 30, 2019 – Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, employer branding, and RPO is delighted to announce that Andrea Abbott will assume the role of VP, National Client Services. In her new position, Andrea will lead the client services team and focus on…


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The Skills Gap in Healthcare That’s Increasing Recruitment Costs by 150%

04.25.2019 / Zachery Tweddell

Director, Marketing & Innovation

    With unemployment at 3.8% and the addition of 196,000 jobs in March, it goes without saying that it’s important to retain top employees. The reality, however, is that the need exists more prominently in some industries. Here, we examine where a gap in skills increases the need for retention and discuss how employers…


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Don’t Be a Candidate’s Second Choice

04.17.2019 / Hannah Amundson

    We all experience value differently in our careers. For some, it’s about having passion for the work; while for others, it’s about finding a culture where they feel welcome and understood. Value proposition is as unique for candidates as it is for employers. To connect better, candidates and employers have to align on…


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A Forward-Thinking Move as Bayard adds Daniel O’Neill as Youngest Vice President.

03.25.2019 / Zachery Tweddell

Director, Marketing & Innovation

New York, NY – March 25, 2019 – Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising and employment branding, is excited to announce the addition of Daniel O’Neill as Vice President, Client Services. At 28 years old, Daniel has already positioned himself as a thought leader in recruitment and talent…


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Webinar: Recruitment Marketing Basics & Top Success Principles

03.11.2019 / Zachery Tweddell

Director, Marketing & Innovation

Join us on Thursday, March 14 at 1PM EDT and earn 1 Professional Development Credits (PDCs) toward SHRM-CP℠ or SHRM-SCP℠ Certifications.     Talent Acquisition as we’ve known it has quickly evolved into a strategic tool for successful organizations, a branding, and marketing arm, as well as an analytics-based juggernaut. As such, talent acquisition professionals…


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    Our society has never relied more on technology than it does today. The rise of the internet, smartphones, and social media has led to an increasing amount of noise in our online communities. With companies all across the world fighting for attention online, it can be extremely difficult to capture the attention of…


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    We put a lot of emphasis on the initial click (what I like to refer to as the ‘attraction click’), and then also on the apply click. However, we often lose sight of what happens in between. With over 10 touch points for active candidates and 17 for passive, what really drives them…


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    With the national unemployment rate skirting 4% and having dropped as low as 3.7% in September 2018 (the lowest in nearly 50 years), the proverbial “War for Talent” is still a reality faced by many employers. What’s more, 86% of the most qualified candidates for your open positions are already employed and not…


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    Are you looking for qualified candidates? They already have a job. According to Talent Now, “86% of the most qualified candidates for your open positions are already employed and not actively seeking a new job”, but that doesn’t mean you’re out of luck!   Recruiting passive candidates requires a different approach than targeting…


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    Recruiting is often defined as the flow of candidates into your recruitment funnel. A large group of candidates fills the top of your recruitment funnel. These candidates are then narrowed down by various qualifications and requirements at each step, such as experience type and length, achievements, and location. You’re left with a group…


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