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Recruiting Brief

How long will a job seeker spend reading my job posting?     Let’s find out how to make it 5 minutes well spent…   Over the years, job postings have evolved from a barrage of keywords to an inspiring story of what might be. While keywords remain relevant, a senseless string of gimmicky buzzwords…


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How does your brand stack up against the best?

08.30.2017 / Talent Aquisition


  The topic of employer brand raises many questions. Who owns ‘employer brand’ within an organization? What does an impactful EVP look like in my industry? Should the employment brand align with the corporate brand? And so on. While no two companies are exactly alike, we should take note of some industry trends. A recent…


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Bayard is bound for Music City!

08.11.2017 / Talent Aquisition


  Since 1923, Bayard Advertising has seen sustained growth over the years and currently has 13 domestic office locations, including its brand new headquarters in New York City, and growing global partnerships. But, why stop there?   As part of our continued growth and expansion, we have identified the need for a new office in…


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What does employee engagement really mean?

08.01.2017 / Talent Aquisition


  Today’s buzz word in recruitment is engagement. Why? According to a recent Gallup poll, 51% of employees in the United States are not engaged at work and have not been for some time.   As alarming as that statistic may be, many companies are addressing the problem without first knowing what it is. While…


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  Social media is becoming more and more essential to job seekers who are trying to learn about a potential job. What your company posts on social media can tell a job seeker a lot about the company and what it is like to work there. 57% of job seekers said that they used social…


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Why you SHOULD invest in video!

07.11.2017 / Talent Aquisition


  Should I be looking to include video in my recruitment marketing strategy? A question we hear more and more as companies remain on the fence about its effectiveness as an employer brand and recruitment tool.   As it becomes harder and harder to engage audiences such as Millennials and Generation Z, the stock of…


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Understanding Analytics. Mastering Efficiency.

07.07.2017 / Talent Aquisition


  Recruitment analytics and the new world of “Big Data” can be muddled and confusing. The real-world metrics that you need to make smart business decisions are often skewed or hard to find. We understand, but it doesn’t have to be that way.   As we look at the current state of recruitment analytics, a…


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How to fix employee engagement issues…

06.22.2017 / Talent Aquisition


  According to a recent Gallup Poll, only 33% of U.S.-based employees are fully engaged at work. That’s staggering when compared to the countries who score highest on employee engagement and average around 70%. So, what is it about the United States that makes work so intolerable? And, how do we go about fixing it?…


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Where to find Bayard in Summer/Fall 2017…

06.09.2017 / Talent Aquisition


Bayard Conference Calendar Here at Bayard, we’re increasing our presence at conferences across the recruitment industry. Why? Because we firmly believe that, no matter how technology evolves, there’s nothing quite like building a relationship face-to-face. Check out our list of confirmed events. This list may increase as we continue to look for opportunities to connect…


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The importance of an employer brand has been and continues to be one of the biggest mysteries when looking to recruit and retain talent. Many sweep it under the rug as a loss leader. Others dip their toes but struggle to solve the right problems. As talent pools continue to shrink, your brand affords you…


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