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Recruiting Brief

The Power of Simplicity

11.14.2017 / Talent Aquisition


What is “simple” in reference to the candidate experience? Simplicity is often, mistakenly, confused for boring. When focused on Employer Brand and the Candidate Experience, simplicity can be your most potent weapon. Nothing exemplifies this more than the long, drawn-out job applications hosted on complex, desktop only ATS systems, which explains the meteoric rise of…


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  Black post-it notes, camouflage golf balls, and exotic ‘vers ass ass’ worms are all examples of products that maybe shouldn’t have made it to the shelf but did.   These represent just a few of hundreds and thousands of misguided branding initiatives. You can click here for more examples.   Why should we care…


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  New York, NY – November 6, 2017 – Bayard Advertising Agency, Inc., a full-service digital brand agency, is pleased to announce the addition of Ethan Bloomfield to the team as Vice President, Bayard Labs. Ethan has been a valued partner of Bayard’s for more than 11 years, working with the agency as a vendor, advisor…


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  Social Media Creates A Qualified Candidate Pipeline Known throughout the industry as ‘The Original Regional Carrier’, Arnold Transportation Services is a full service truckload carrier. Founded in 1932, today it provides Irregular Route Truckload Service, Dedicated Solutions and Logistics Support to customers throughout the South Central and Midwest states.   Challenge: Using social media,…


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  In suffering arguably the most embarrassing loss in their history, the U.S. soccer team will now miss out on their first World Cup since 1986. A 2-1 loss to Trinidad and Tobago, a nation comparative in size to the city of Philadelphia, condemning them to a spectator role a next summers tournament in Russia.…


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The Evolution of the Job Seeker

10.11.2017 / Talent Aquisition


  As the recruitment marketing world continues to evolve, job seekers have become increasingly elusive. The days of sending a job seeker from a newspaper ad to a recruiter are long gone. Now, we find that the average job seeker will interact with you 17-22 different times before completing an application. Yes, we said SEVENTEEN…


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Hurricane Season by the numbers…

09.27.2017 / Talent Aquisition


What does the impact of Harvey & Irma mean for the people? In recent weeks, two major hurricanes have made landfall in the United States causing catastrophic damage to homes and businesses across Houston and much of Florida. It remains to be seen just how many billions of dollars will be needed to rebuild but…


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New York, New York – September 25, 2017 –  Devin DaRif has joined Bayard Advertising Agency Inc. as Vice President Employer Branding Insights in its New York City headquarters. Formerly Director of Employer Brand Solutions at WayUp, Inc., a digital platform connecting college students and recent graduates with employers, Devin comes to Bayard with an…


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How long will a job seeker spend reading my job posting?     Let’s find out how to make it 5 minutes well spent…   Over the years, job postings have evolved from a barrage of keywords to an inspiring story of what might be. While keywords remain relevant, a senseless string of gimmicky buzzwords…


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How does your brand stack up against the best?

08.30.2017 / Talent Aquisition


  The topic of employer brand raises many questions. Who owns ‘employer brand’ within an organization? What does an impactful EVP look like in my industry? Should the employment brand align with the corporate brand? And so on. While no two companies are exactly alike, we should take note of some industry trends. A recent…


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