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Recruiting Brief

  Social media is becoming more and more essential to job seekers who are trying to learn about a potential job. What your company posts on social media can tell a job seeker a lot about the company and what it is like to work there. 57% of job seekers said that they used social…


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Why you SHOULD invest in video!

07.11.2017 / Talent Aquisition


  Should I be looking to include video in my recruitment marketing strategy? A question we hear more and more as companies remain on the fence about its effectiveness as an employer brand and recruitment tool.   As it becomes harder and harder to engage audiences such as Millennials and Generation Z, the stock of…


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Understanding Analytics. Mastering Efficiency.

07.07.2017 / Talent Aquisition


  Recruitment analytics and the new world of “Big Data” can be muddled and confusing. The real-world metrics that you need to make smart business decisions are often skewed or hard to find. We understand, but it doesn’t have to be that way.   As we look at the current state of recruitment analytics, a…


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How to fix employee engagement issues…

06.22.2017 / Talent Aquisition


  According to a recent Gallup Poll, only 33% of U.S.-based employees are fully engaged at work. That’s staggering when compared to the countries who score highest on employee engagement and average around 70%. So, what is it about the United States that makes work so intolerable? And, how do we go about fixing it?…


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Where to find Bayard in Summer/Fall 2017…

06.09.2017 / Talent Aquisition


Bayard Conference Calendar Here at Bayard, we’re increasing our presence at conferences across the recruitment industry. Why? Because we firmly believe that, no matter how technology evolves, there’s nothing quite like building a relationship face-to-face. Check out our list of confirmed events. This list may increase as we continue to look for opportunities to connect…


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The importance of an employer brand has been and continues to be one of the biggest mysteries when looking to recruit and retain talent. Many sweep it under the rug as a loss leader. Others dip their toes but struggle to solve the right problems. As talent pools continue to shrink, your brand affords you…


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  First and foremost, we all spend a lot of time there… With almost 237 million average visits per month, Google happens to be the number one site visited in the United States. Second, to that, YouTube, which is a Google owned property (and is also considered a search engine), comes in with 211 million…


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Competing in the New World Communications Order

05.16.2017 / Talent Aquisition


What we can learn from the Pros! Sports marketing is a huge business, and no one does it better than the NFL. And when you take a closer look at how they go to market, it’s easy to see why their revenues are projected to exceed $13 billion in 2017. They start with the end in…


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Too many employers treat job descriptions as a way to weed out the kind of employees that they don’t want to hire. All too often, candidates are subjected to bullet after bullet of the skills and talents demanded of them. It’s key to remember that as much as you, the employer, have needs, so does…


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“Craigslist is for buying used cell phones and golf clubs, not recruitment. I don’t think my candidate audience is even on Craigslist.” We hear similar concerns about Craigslist from most employers and while, we agree, you won’t hire your next c-level executive on Craigslist, it can be a great tool when recruiting for certain roles.…


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