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Recruiting Brief

    As companies embrace a talent acquisition landscape that is rapidly changing, the available tools and technology can be overwhelming. Not to mention digesting the collected data, in order to make intelligent decisions. When doing so, an important objective that can be overlooked is the applicant experience (user experience).   At Bayard Advertising, I’m…


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    Standard programmatic campaigns drive a high volume of candidates – but are the “bad” applications more trouble than they’re worth?   Since it arrived on the recruitment scene roughly four years ago, programmatic has solved for many problems in the recruitment advertising industry, but others remain. Programmatic solutions, like Bayard’s AppFeeder product and…


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Career Mobility: A Growing Trend

10.10.2018 / Zachery Tweddell

Director, Marketing & Innovation

    What do we mean by “Career Mobility”?   We generally think of career mobility in two ways; am I able to relocate geographically, or am I able to move laterally within an organization to find a good fit? As the gig economy continues to boom, flexible work options have never been easier to…


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    Every year we go to HR Tech in Las Vegas.   Why?   We build talent attraction programs (super smart talent attraction programs) for large growing companies all around the world. In doing so, we engage with numerous technology suppliers to help solve our clients’ biggest talent acquisition challenges.   We are also…


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Bayard is delighted to welcome Anthony Andre as VP, Client Strategy

09.10.2018 / Zachery Tweddell

Director, Marketing & Innovation

    New York, NY – September 10, 2018 – Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising and employment branding, is delighted to welcome Anthony Andre, as Vice President, Client Strategy. In his new position, Anthony will play a key role as Bayard continues to deliver strategic solutions to…


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Developing an understanding of your candidate audience…

08.27.2018 / Zachery Tweddell

Director, Marketing & Innovation

    Why do we work?   Sure, we wouldn’t work if we didn’t get paid, but that’s not why we do what we do. Generally, according to Barry Schwartz in his TED Talk on the way we think about work, those who are happy in their roles find work to be “challenging, stimulating, engaging,…


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Four Ways to Attract STEM Candidates

08.15.2018 / Zachery Tweddell

Director, Marketing & Innovation

    Before we dive into exactly how we recommend positioning your brand to STEM candidates, let’s first understand the challenges that exist for employers.     Why are STEM candidates so hard to find and engage?   The growth of STEM has contributed to a plethora of problems for employers, making it more difficult…


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Press Release: Eric Holwell Returns to Bayard

08.13.2018 / Zachery Tweddell

Director, Marketing & Innovation

Bayard’s Continued Growth Highlighted by the Return of Eric Holwell as SVP, Strategy!   We’re delighted to welcome back Eric Holwell, as Senior Vice President of Strategy. In his new role, Eric will help drive the strategic direction and operational execution of Bayard’s digital talent attraction services, building upon the strengths of Bayard’s recruitment advertising…


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The Cause & Effect of Candidate Ghosting

07.30.2018 / Zachery Tweddell

Director, Marketing & Innovation

    A new trend in the recruitment industry is that candidates are starting to “ghost” potential employers. Now, what exactly is “ghosting” and how does it apply to recruitment? By definition, ghosting is the practice of suddenly ending all contact with a person without explanation, especially in a romantic relationship.   Makes sense in…


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What does a client really mean to you?

07.20.2018 / Zachery Tweddell

Director, Marketing & Innovation

  by Mike Tsugranis     What does a client really mean to you?   This is such a simple and profound question all in one.   It’s also a very important consideration, as the cost of “poor service” is much more than a rounding error.   Consider the following:   *In the U.S., poor…


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