The importance of an employer brand has been and continues to be one of the biggest mysteries when looking to recruit and retain talent. Many sweep it under the rug as a loss leader. Others dip their toes but struggle to solve the right problems.
As talent pools continue to shrink, your brand affords you the opportunity to differentiate yourself in increasingly diluted markets. Creating insightful content can help you bridge the gap between your company and the values of your audience.
In a recent post, Interbrand explains the need for a comprehensive brand approach and just how important values and purpose are when attracting modern day talent. Click here to view the post in full.
To see some examples of brands embracing this approach and the positive results yielded from it, click here.