Should I be looking to include video in my recruitment marketing strategy? A question we hear more and more as companies remain on the fence about its effectiveness as an employer brand and recruitment tool.
As it becomes harder and harder to engage audiences such as Millennials and Generation Z, the stock of video continues to rise. In 2017 it’s estimated that video will account for 74% of all web traffic and 55% of people watch videos online every single day! So the question becomes, are you willing to risk falling under the radar of what could be such a substantial candidate audience?
Assuming your answer to the above question was no, there is one caveat. Engaging an audience is not as simple as just throwing together a video clip, it has to be smart and relevant to the candidates that you’re looking to attract. In fact, identifying the wants and desires of your audience is half of the battle.
Check out what a smart, relevant recruitment video looks like:
Do you want to learn more? Click here!