New York, New York – September 25, 2017 – Devin DaRif has joined Bayard Advertising Agency Inc. as Vice President Employer Branding Insights in its New York City headquarters. Formerly Director of Employer Brand Solutions at WayUp, Inc., a digital platform connecting college students and recent graduates with employers, Devin comes to Bayard with an extensive background in recruitment marketing and employer brand consulting both in- house and on the agency side.
Prior to WayUp, Devin led the employer branding efforts for the marketing team at Two Sigma Investments, LP., a NYC-based quantitative hedge fund, to increase their awareness and brand appeal, with the skills he honed as a global employer brand consultant for Universum Communications, Inc., a global market research and employer brand consultancy based in Sweden.
“I’m delighted to be joining the Bayard team here in NYC,” says DaRif. “The opportunity to bring my experience to support and grow the portfolio along with the powerful creative and media strategies they offer will create a generative time for growth and new ideas, both for myself and our clients.
Reporting into Chief Creative Officer Matthew Gilbert, Devin will focus on bringing greater strategy and insight to the development of the creative progress and campaign executions. “We are thrilled to have Devin come on board,” says Gilbert. “His background in employer brand consulting and execution will help deepen and innovate our strategic engagement with clients on both the development of EVP work and competitive brand positioning.”
According to Chief Operating Officer, Louis Naviasky, this is part of a continued investment to ensure that Bayard continues to offer clients unparalleled support and service in the ever-increasingly competitive talent market. “Devin brings with him a depth of experience, both domestically and with international brands, that will allow us to keep branding on the cutting-edge for our clients around the country and around the globe. Combined with Matt’s vision and leadership, we are excited to see what comes next.”