Media Optimization Case Study: Arnold Transportation

10.24.2017 / Zachery Tweddell

Director, Marketing & Innovation

Media Optimization Case Study


Social Media Creates A Qualified Candidate Pipeline

Known throughout the industry as ‘The Original Regional Carrier’, Arnold Transportation Services is a full service truckload carrier. Founded in 1932, today it provides Irregular Route Truckload Service, Dedicated Solutions and Logistics Support to customers throughout the South Central and Midwest states.



Using social media, Arnold Transportation sought to increase brand awareness to generate a stream of qualified candidates for future staffing needs.



Bayard’s social media specialists created and implemented a Facebook campaign targeting demographically appropriate professionals for Arnold Transportation.



After one month, the company’s Facebook page had an astonishing 1,206% increase in the number of followers. The campaign ads reached more than 56,000 qualified individuals with a strong click-through-rate (CTR) of 5.14%. Most importantly, Arnold Transportation received 13 unsolicited direct messages from qualified job seekers seeking employment.


To learn more about how you can achieve your social media goals, click here.