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Recruiting Brief

Save Recruitment $$ Through Effective Branding

03.21.2017 / Talent Aquisition

Struggling to see the benefit of investing in your Employment Brand? In a recent study, companies that don’t get their Employer Value Proposition and Employment Brand right were shown to have higher costs to attract and hire the talent they want by over 50%. What does ‘right’ mean? In the short term, a successful employment…

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So you’ve built a great brand for your company with a powerfully compelling story that grabs your consumer’s interest and inspires interaction.  Terrific! Now what brand are you building for potential employees? Yep, today’s organizations need TWO brands: one that serves customers and one that serves the employees who serve those customers. By definition, an Employee Value Proposition (EVP) is a strategic set of tools…

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Making Sense of Facebook’s New Jobs Feature!

03.10.2017 / Talent Aquisition

Facebook recently rolled out a new product that allows companies to post job openings directly to their Facebook page. What does this mean for job seekers? Job postings are visible to anyone visiting a company’s Facebook page, and also appear in the newsfeed of users who have ‘liked’ the page. Potential candidates can begin the application process directly…

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