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Recruiting Brief

Written by Devin DaRif, VP of Employer Brand Insights.   One of the most important tools in talent acquisition and retention is a strongly developed and communicated employer value proposition (EVP). Simply put, your EVP is your promise to current and future employees of what they get from working with you, holistically, from pay to…


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By Louis Naviasky – CEO   The design and structure of the traditional, online job posting has undergone significant change in the past few years. From the need to become more visual to the metadata required to be included in Google Jobs, most employers need to rethink how they write, design and publish their job…


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The Power of Belonging: Consumer vs. Candidate

01.30.2018 / Talent Aquisition


  What is Brand Belonging to a consumer? According to IBM, Brand Belonging is “the set of experiences that fortify individuals’ sense of self through involvement in something greater than themselves.” We no longer make purchasing decisions based solely on individual need, but take into account collective factors such as community and purpose. There are…


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Net Neutrality: The Recruitment Marketing Fallout

01.22.2018 / Talent Aquisition


What is net neutrality? Introduced on February 26, 2015, by the U.S. Federal Communication Commission (FCC), net neutrality has since regulated the internet to allow the internet experience to be controlled by the user. In essence, net neutrality prevents internet providers like AT&T, Verizon, and Comcast from speeding up, slowing down, or blocking any content…


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4 Things Employers Need to Do More of This Year

01.17.2018 / Talent Aquisition


By Louis Naviasky – CEO   Now that the January hiring season is well underway I’ve been thinking about what tactics employers should be doing more of in order to recruit the talent they need. Candidates are now savvier than ever so your recruiting strategy will need to evolve in order to compete with other…


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6 Predictions for the 2018 Recruiting Season

01.11.2018 / Talent Aquisition


  By Louis Naviasky – CEO   The clock has struck midnight on a brand new recruiting season. Are you ready? Here at Bayard we are gearing up for another exciting year of helping employers recruit. But it is sure to be a year of changes and acceleration as new tools and tactics take hold…


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Maximizing your Applicant Tracking System

01.03.2018 / Talent Aquisition


Hanesbrands, Inc. technical case study   As a job seeker, navigating the career site of a large corporation can be daunting. In fact, according to a study conducted by CareerBuilder, doing your taxes and buying a home are on a list of things that people find less difficult than searching for a job. Sure, we’ve…


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Today, it seems that if you don’t have a smartphone, you’re an anomaly. The statistics would seem to support that as the most recent PEW report on the topic states that 95% of Americans own a cellphone of some kind, with 77% of those considered smartphones.   Of that 77%, we started to dig into…


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Media Optimization Study: Sutherland Global

12.08.2017 / Talent Aquisition


  Career-specific Visibility Delivers Impressive Interview-To-Hire Conversion Rate Headquartered in Rochester, N.Y., Sutherland Global (Sutherland) is one of the world’s largest independent Business Process Outsourcing (BPO) companies. It employs over 30,000 professionals and has consistent hiring needs across its 40+ operations and business centers in Brazil, Bulgaria, Canada, China, Colombia, Egypt, Estonia, India, Jamaica, Malaysia,…


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The Correlation Between Diversity & Innovation

11.21.2017 / Talent Aquisition


How can you measure the true impact of diversity?   Measuring the impact of diversity on an organization has always proved to be a challenge. That said, Rocío Lorenzo, Boston Consulting Group, recently revealed a unique approach during a TED talk in Milan. She explained, “We surveyed 171 companies in Germany, Austria, and Switzerland, and…


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